Elevating Construction Excellence Foundations for Life
Quality sleep is a crucial part of everyone’s life, yet despite widespread recognition of its importance, many people find it a real challenge. With this in mind, we took the opportunity to interview Alessandra Genovese, Home Furnishing & Retail Design Manager at IKEA Italia.According to IKEA’s latest Life at Home Report – the annual study exploring changes in home life – 55% of respondents consider sleep the most important activity for overall well-being at home.
To address this key aspect of daily life, IKEA has focused this year on highlighting six elements that can enhance our everyday routines. They will offer tailored solutions to help individuals create their ideal sleep environment, while also promoting initiatives to raise awareness about the significance of good sleep.
Alessandra Genovese leads the team responsible for designing furniture solutions and communication strategies for key customer touchpoints, including stores and Plan & Order Points. The product displays are thoughtfully curated to offer visitors a distinctive and impactful shopping experience.
